Business Thinking for Designers

Conclusion
As you begin to understand the models and strategies used by 
the people you work with, you’ll become a better partner and a 
more influential designer. Using visualization skills will help you 
and your team quickly understand the business around you. 
This additional context fills in gaps to the design story at your 
company.
The next chapter demonstrates how to establish the right 
conditions for maturing design in your organization. By 
including a business perspective in your work, you gain a more 
comprehensive view of what success looks like. This view will 
push designers and their partners to be more rigorous in the 
decision-making process.

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71 
Develop your business perspective
Further reading
The Business Model Navigator by Oliver Gassmann, professor 
of Technology Management at the University of St. Gallen, 
Switzerland
The EcoSystem Map tool
The Updated Empathy Map Canvas by Dave Gray, founder of 
XPLANE
The Culture Map by Erin Meyer, a professor at INSEAD
A helpful Force-field Analysis article on Wikipedia
Team health monitors for building high-performing teams by 
Atlassian

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72 
Create conditions for design maturity