Organizations need a competitive advantage
Staying one step ahead of competitors usually results in
success. To do so, companies investigate different ways to
create an advantage. Designers may not always realize it, but
our methodologies are uniquely able to help with this.
Take for instance ground transportation. There are public
options like the bus and train. There are ride-share alternatives
like Lyft and Uber. And there are expensive premium services
like limousines and town cars. When companies enter a
crowded market with a new product or service, they make
strategic decisions to differentiate themselves as the obvious
choice for at least one type of consumer.
While factors like pricing or availability are important to some
consumers, others may be more concerned with ease of
payments, scheduling, ratings, or support. As competition in
a market increases, designers who understand business are
uniquely qualified to highlight how these factors play out in
real-world scenarios.
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Why you need to know business
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