Business Thinking for Designers

Rely on your design skills
Design, at its core, is applying an intentional approach 
to problem solving. As you apply processes to different 
problems, you broaden your relevant knowledge and 
vocabulary. The same can be true of learning the language of 
business.
For example, while still at Apple, I applied design 
methodologies to a business management problem while 
prototyping several digital applications. The end result went 
beyond expectations and ended up having a positive impact 
on employee retention. My point is, we can still do what we're 
good at—design methodology—but apply it to all the needs of 
the business, not just the customer or user experience. Doing 
so helps us better communicate and partner with other teams, 
understand the broader effects of our work, and progress in 
our individual careers.
Methodologies like Design Thinking, Double Diamond, Lean 
UX, or Human-Centered Design do more than create an 
interface. By applying those powerful tools to solving business 
problems, you will level up your business knowledge and 
impact. 

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Why you need to know business