Business Plan

IV. Marketing Plan......................................................................................................................................10
Market research.........................................................................................................................................................................................10
The Area.......................................................................................................................................................................................................10
Bowling..........................................................................................................................................................................................................10
Roller Skating...............................................................................................................................................................................................11
Overall Approach........................................................................................................................................................................................11
Barriers to Entry..........................................................................................................................................................................................12
Threats & Opportunities...........................................................................................................................................................................12
SWOT Analysis............................................................................................................................................................................................13
Target customer..........................................................................................................................................................................................13
Key competitors..........................................................................................................................................................................................14
Peripheral Competitors..............................................................................................................................................................................14
Promotional Budget....................................................................................................................................................................................14
Pricing............................................................................................................................................................................................................15