Revision Week (5-9 December 2016) Exams Week: (10 December)
Synopsis: The Module will blend theory with practice by applying principles of economics and elements of non-cooperative game theory. Tools of analysis will be applied in real time to FTSE 100, Fortune 100 and S&P 500 companies. The Module is especially suitable for MBA participants who are looking for analytical tools with an everyday application. The value added is the provision of an alternative method of reasoning and understanding management decision making across a range of different issues. In particular, the Module focuses on strategic decision making and competitor interaction in a market setting, working from many of the game theoretic premises that underpin the microeconomics of individual behaviour.
Proposed Class Schedule 12 x 2 Hrs
Theme A: Introduction and Economics of Strategy *Lecture 1: 6 Sept: Business Economics: Market-as-a-Game & Management Type
McNutt Ch. 1&2 and Besanko Ch. 1&3
*Lecture 2: 13 Sept: Prices, Demand & Threat in the Data
McNutt Ch.3 and Besanko Ch. 9 [pp294-319]
*Lecture 3: 13 Sept: Strategy: Choosing the Right Game: Value Net & Co-opetition