Business Economics fin 41290



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Business Economics FIN 41290

Room N 204: Friday 11.0-13.00 except *

Module Co-Ordinator: Patrick McNutt

www.patrickmcnutt.com and Follow @tuncnunc

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Textbooks


  1. Besanko, David et al (2013): Economics of Strategy 6th Edition ISBN 978-1-118-31918-5 Wiley Publications




  1. McNutt, Patrick (2014): Decoding Strategy: Patterns and Predictions ISBN 978-1-259-07106-5 McGrawHill Publications


Complementary Readings from Harvard Business Review
1. ‘How to Fight a Price War’

by Rao, Bergen & Davis HBR Mar-Apr 2000
2. ‘Predicting Your Competitor’s Reaction’

By Coyne & Horn HBR April 2009
3. ‘End of Rational Economics’

By Dan Ariely HBR July-Aug 2009
4. ‘From Economic Man to Behavioural Economics’

By Justin Fox HBR May 2015.

First Assessment 40% Assignment

Second Assessment 60%

Revision Week (5-9 December 2016) Exams Week: (10 December)

Synopsis: The Module will blend theory with practice by applying principles of economics and elements of non-cooperative game theory. Tools of analysis will be applied in real time to FTSE 100, Fortune 100 and S&P 500 companies. The Module is especially suitable for MBA participants who are looking for analytical tools with an everyday application. The value added is the provision of an alternative method of reasoning and understanding management decision making across a range of different issues. In particular, the Module focuses on strategic decision making and competitor interaction in a market setting, working from many of the game theoretic premises that underpin the microeconomics of individual behaviour.

Proposed Class Schedule 12 x 2 Hrs

Theme A: Introduction and Economics of Strategy
*Lecture 1: 6 Sept: Business Economics: Market-as-a-Game & Management Type

McNutt Ch. 1&2 and Besanko Ch. 1&3


*Lecture 2: 13 Sept: Prices, Demand & Threat in the Data

McNutt Ch.3 and Besanko Ch. 9 [pp294-319]


*Lecture 3: 13 Sept: Strategy: Choosing the Right Game: Value Net & Co-opetition

McNutt Ch. 1&2 and Besanko Ch 8 [pp264-284]


Lecture 4: 30 Sept: Costs & Capacity I: The Economics

McNutt Ch. 5 and Besanko Ch. 2&3


Theme B: Game Dimension for Business: Price & Non-Price
*Lecture 5: 7 Oct: Costs & Capacity II: Credible Threat

McNutt Ch. 5 and Besanko Ch. 2&3


*Lecture 6: 14 Oct: Entry Deterrence & Limit Pricing

McNutt Ch. 6 and Besanko Ch. 6


[No class 21 Oct due to Global Network Week 17-21 October]
Lecture 7: 28 Oct: Moves & Commitment in Business Games

McNutt Ch. 6&7 and Besanko Ch. 7


Theme C: Economics of Strategy & Nash Equilibria
Lecture 8: 30 Oct: Dark Strategy: Asymmetry & Belief

McNutt Ch. 7 and Besanko Ch. 7


Lecture 9: 4 Nov: Strategic Moves & Credibility I

McNutt Ch. 7&8 and Besanko Ch. 7


Lecture 10: 11 Nov: Strategic Moves & Credibility II

McNutt Ch. 7&8 and Besanko Ch. 7


Lecture 11: 18 Nov: Prisoners’ Dilemma, Repetition & Folk Theorem

McNutt Ch. 8&9 and Besanko Ch. 7


Lecture 12: 25 Nov: Maximin & Minimax Strategies and Unpredictability

McNutt Ch. 8&9 and Besanko Ch. 7

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