Building a career About business The education business

Writing Mailshots and sales letters

2

1. 
   Hook
   
2. 
   Promise
   
3. 
   Benefits
   
4. 
   Credentials
   
5. 
   Action
   
6. 
   PS
   

3

1. 
   Action
   
2. 
   Credentials
   
3. 
   Promise
   
4. 
   PS
   
5. 
   Benefits
   
6. 
   Hook
   

4

1. 
   Hook
   
2. 
   Action
   
3. 
   Credentials
   
4. 
   Action
   
5. 
   Hook
   
6. 
   PS
   
7. 
   Promise
   
8. 
   Benefits
   

5

Watch, listen and read – verbs

on DVD, in the car, or on your PC – preposition + noun

whoever you are, wherever you are and whenever you want – conjunctions leading companies, large, medium and small – adjectives

6

1. 
   students, teachers and writers
   
2. 
   fitter, healthier and stronger
   
3. 
   improve productivity, save time and increase profitability
   
4. 
   plan, prepare and deliver
   
5. 
   improved handling, a redesigned cockpit and a host of options
   
6. 
   In less than an hour you’ll be able to start using Homearchitect® software; in less than a day you’ll be designing your own interiors, and in less than a week you’ll be producing professional quality plans and blueprints.
   
7. 
   save for a new house, plan for your retirement and take advantage of tax deductions.
   
8. 
   how to handle difficult customers, how to deal with complaints and how to build
   

customer loyalty

6.