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Case study Mangalia Business School

2

Strengths:

new school private school

excellent reputation for quality

on the Black Sea coast – pleasant environment close to the Romanian Business Centre climate and cultural heritage

well-equipped campus comfortable accommodation

internationally recognized undergraduate and Master’s degrees executive education

faculty recruited from successful companies international placements

Weaknesses:

new school private school

in southeast Romania

reputation for quality only in Central and Eastern Europe, not worldwide accommodation for 300 students – small

faculty recruited from Central Europe, not worldwide placements in Central Europe only

low proportion of MBA students

only 5% executive education – probably the most profitable sector

low international student intake

3

1. 
   The alternatives MBS is facing are either to lose students or to take risks and
   

invest.

2. 
   Radu Ionescu expects help in making a plan.
   
3. 
   Ion Bumbescu has offered sponsorship on condition that the name changes.
   

2.