1
st
year
Students are following core modules in order to discover the universe of fashion business.
They will acquire basic skills in marketing, communication, market research, human
resources and accounting in order to lay the pedagogical foundation of their learning curve.
The
Ć
rst year of the Bachelor Fashion Marketing and the Bachelor Visual Merchandising
are taught in common.
Marketing foundations
: is where students are going to be introduced to the world of
marketing in a broad frame.
x
Basic Marketing Principles (60h)
x
Segmentation, Targeting and Positioning – Consumer Behavior (45h)
x
Basic Marketing Communication (30h)
Fashion Business
: is the Module Grouping where students will be introduced to their
career as entrepreneurs.
x
Basic Accounting and Statistics (60h)
x
E-Fashion (30h)
x
Human Resources (60h)
x
Fashion Industry Cycle (20h)
x
Fashion Distribution Panorama (20h)
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