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'information market'
reflects the growing view that information is a 
commodity 
which can be 
bought, sold or exchanged. 
There has been a growing realisation that information is a resource and that it has many of the 
characteristics of any other resource. A key theme of this syllabus is the benefits which information, 
properly managed and used, can bring to an organisation. 
9.2.7 Developments in communications 
Communications technology is probably having a greater impact on organisational life than computers 
are at present. 
Email
provides a quick and 
efficient
means of communicating worldwide.
Mobile and WiFi technology allow 
flexibility
in communication. Short Message Service (SMS) messages, 
often referred to as 'text messages', provide another option for short, concise, instant communication. 
Computer Telephony Integration (CTI) systems can 
route
incoming calls (they can be frustrating, 
particularly for callers with non-standard enquiries). CTI also enables information about callers to be 
gathered and stored, allowing 
personalised
communication. 
Computer conferencing systems and organisation-wide 
intranets
and bulletin boards encourage 
communication
– both formal and 
informal
. 
Video-calls 
(for example Skype) and videoconferencing facilitate virtual face-to-face contact between 
people who are spread widely across the world. Together with cloud accounting, the accountant is not 
always required to work on-site with their client or employer.
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CHAPTER 2
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THE BUSINESS ENVIRONMENT 
 
43 
9.3 IT and the employee/employer relationship 
The widespread use of information technology in the workplace has affected the relationship between