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Clarity. 
The coder of a message must bear in mind the potential recipient. 
Jargon
can be used 
– and 
will even be most appropriate – 
where the recipient shares the same expertise
. It should be avoided for 
those who do not. 
Recipient. 
The recipient should be clearly identified, and the right medium should be chosen, to 
minimise distortion and noise. 
Medium. 
The channel or medium should be chosen to ensure it reaches the target audience. Messages 
of general application (eg health and safety signs) should be displayed prominently. 
Timing. 
Information has to be timely to be useful. 
BPP Tutor Toolkit Copy

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CHAPTER 18
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PERSONAL EFFECTIVENESS AND COMMUNICATION 
 
463 
7.3 Effective communication 
Effective communication
: the right person receives the right information in the right way at the right 
time. 
What does 'good communication' look like? It is perhaps easiest to identify 
poor
 
or ineffective 
communication, where information is not given; is given too late to be used; is too much to take in; is 
inaccurate or incomplete; is hard to understand. 
Effective communication
is:
(a) 
Directed to appropriate people
. This may be defined by the reporting structure of the 
organisation, but it may also be a matter of discretion, trust, and so on. 
(b) 
Relevant to their needs
. Information should be non-excessive in volume (causing overload); 
focused on relevant topics; communicated in a format, style and language that they can 
understand. 
(c) 
Accurate and complete
(within the recipient's needs). Information should be 'accurate' in the 
sense of 'factually correct', but need not be minutely detailed: in business contexts, summaries 
and approximations are often used. 
(d)