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Information-Propaganda-Marketing 
"Every tourist is a potential user of services in the field of recreation," Mitic 
(2007). It is a starting point when it comes to publicity and information of 
potential guests and the present ones. 
Propaganda in the service of spa tourism is an activity designed to create a 
positive orientation of potential clients for this type of traveling. What is being 
promoted is the following: healthy life style, nutrition, active holidays, going 

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A N I M A T O R I N T O U R I S M
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Mitić
back to nature, health as value and a permanent "investment", the ease of 
communication, joy of life and movement. 
"Information is the capital, when it is placed at the right time and right place," 
Mitic (1994). We divide informing into preparatory (on conditions of travel and 
stay, programs, pricing, possibilities of extra activities, etc.). Receiving 
information in the course of the stay, this may be through posters, bulletin 
boards, internal public address system or through the living word, possibly via 
closed-circuit television and video technology. Customers must possess, or be 
introduced to the information about: 
1.
Weekly program of activities; 
2.
Daily program of activities; 
3
. Specific activities (trips: when, where, who, how much it costs, regress ...) 
Marketing is present always and everywhere. Spa must be present in the 
market, must impose itself on sponsors and those organizations that promote the 
same goals of healthy lifestyle. There is logic for complementary participation: 
sports equipment manufacturers, health food, insurance companies, health 
funds... 
3.6. Direct and indirect effects of the program of animation 
Communication helps to create a family type of atmosphere where people feel 
much more relaxed and comfortable. This is achieved by directly or indirectly 
including an animator who is credited for the good management of the hotel i.e. 
for the increase of the profit. “The biggest profit is in the bar and for the bar to 
work well, good animation is needed and the right approach to the guests” Mitic 
(2012). If the guests are satisfied with complete program and with the hotel 
service they will pass good impressions to their friends and recommend the 
hotel as a good place to spend two weeks of the yearly vacation or they will 
choose the same hotel for the next holiday. 
The success of animation is measured by the number of guests in the bar or 
night club. In order to achieve this, daily program of animation is very 
important. In this part through sport you pass information and make contact. 
The advantages of the hotel that employs animators: 

the guests are more satisfied 

better booking 

better profit 

different groups of tourists are attracted 

better image of the hotel 

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A N I M A T O R I N T O U R I S M
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Mitić
The animator team must follow the directives from the management in order to 
achieve the goals. 
We may define the goals as: 
Better programs – more profit 
More activities – better image 
Bigger tourist agencies that in their offer have exclusive and big hotels employ 
specially trained animators so they can be sure that beside the good hotel they 
offer good animation also. These animators work for a tourist agency and not 
for the hotel, which means that they will try to sell additional arrangements as 
much as possible like: boat trips, visits to cultural monuments, water sports etc. 
However, that pulls the guests away from the hotel and as a result the profit of 
the hotel is reduced but every tourist agency has signed contract with a hotel 
and in that way any quarrels among them are avoided. One of the problems that 
may arise is when there is a clash between the animators who work for the hotel 
and the ones who work for the tourist agency. Problems considering the 
program, working hours and responsibility in work may then arise.