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Chart 11. ranked communication 
Communication: 
Average value 
Rank 
With clients 
4,85 
1 
with management 
4,72 
2 
With the bar personnel 
4,37 
3 
With the restaurant personnel 
4,29 
4 
With the reception personnel 
4,23 
5 
With the kitchen personnel 
3,95 
6 
With the sanitary personnel 
3,88 
7 
Communication with the clients and the guests is on the first place of the ranked 
communications. Each moment when the animator is not doing certain activity 
he communicates with the guests. Results show that even 92% of animators said 
that the communication with the guest is of outmost importance. A good 
functional hotel is can be seen through the communication among the staff. The 

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A N I M A T O R I N T O U R I S M
Ivanovski
104
Mitić
importance of communicating with the management is important so quite often 
the managers have to rely on the animators to solve certain situations and vice 
versa. 80% of animators said that the communication with management is very 
important, and it is on second place of ranked communications. 
Each arrival of new guests is difficult for the reception desk. With their 
presence, the animators (adequately dressed) can help the reception desk to 
clear the crowd. On the other hand, it is quite often a case that the animation 
team is in the need of help from the reception desk (copying various materials, 
asking the whereabouts of some clients in order to inform them about some 
activities etc.). 40% of animators said that communication is good for the 
overall atmosphere and 42,7% said that the communication with the 
management is very important.
Communication with the sanitary personnel is necessary especially if the 
problem is beyond our powers and that is when this staff acts and expressively 
deals with it. Still, this form of communication is on the last place of the 
communication chart, but it should be noted that 33,3% of animators said that 
this communication is excellent and important.
Communication with the kitchen staff holds a special place. It is based on a 
mutual trust. They give the animators the necessary ingredients for certain 
activities (potato, spaghetti, watermelon – for aperitif games), and on the other 
hand, the kitchen is always in the need of an advertisement from the team of 
animators when the quality of the food in the hotel is considered. This kind of 
communication is on 6th place in the chart, and even 32% of animators believe 
that the communication with the kitchen personnel is important. 
Mostly all areas where the animation is done is near the bars. The results show 
that the communication with the bar personnel is very important. 34,7% of 
animators said that this communication is good for atmosphere and 
management team and 53,3% said that the communication with bar staff is very 
important. It is on 3rd place of the communication chart. 
Communication with the restaurant personnel is represented in a similar way 
and it is on 4th place.
The animators ranked the communication with the clients as the most important 
way of communication (chart 11). Over 90% of surveyors consider it to be very 
important which confirms previously set up theories that the communication is 
the basis for this job (chart 10).
These are the results to the question which way do you prefer to announce the 
activities you will be doing in a hotel: