Body language

Country v City Spatial Zones

As previously mentioned, the amount of personal space required by an individual is related to the population density of the area in which he was brought up. Those who were brought up in sparsely populated rural areas require more personal space than those raised in densely populated capital cities. Watching how fax a person extends his arm to shake hands can give a clue to whether he is from a major city or from a remote country area. City dwellers have their private 46-centimetre bubble’; this is also the

measured distance between wrist and torso when they reach to shake hands (Figure 12). This allows the hand to meet the other person’s on neutral territory. People brought up in a country town, where the population is far less dense, may have a territorial ‘bubble’ of up to 100 centimetres or more and this is the average measured distance from the wrist to the body when the person from the country is shaking hands (Figure 13).

Country people have a tendency to stand with their feet firmly planted on the ground and to lean forward as far as they can to meet your handshake, whereas a city dweller will step forward to greet you. People raised in remote or sparsely populated areas usually have a large personal space requirement which may be as wide as 6 metres. These people prefer not to shake hands but would rather stand at a distance and wave (Figure 14).

City sales people find this sort of information particularly useful for calling on farmers in sparse rural areas to sell farming equipment. Considering that the farmer may have a ‘bubble’ of 100 to 200 centimetres or more, a handshake could be a territorial intrusion, causing the farmer to react negatively and be on the defensive. Successful country sales people state almost unanimously that the best negotiating conditions exist when they greet the country town dweller with an extended handshake and the farmer in an isolated area with a distant wave.