Blockchain Revolution

CULTURE ON THE BLOCKCHAIN AND YOU
After two world wars in a single generation, global leaders admitted that political and
economic agreements could not—would never—maintain long-term world peace.
Those conditions changed, sometimes frequently, sometimes drastically so. Peace had
to be rooted in something richer, more universal, in the shared moral values and
intellectual freedoms of society. In 1945, three dozen nations convened to form an

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educational body of sorts that would model a culture of peace. It became known as the
UN Educational, Scientific, and Cultural Organization (UNESCO). Its mission in the
world today is “to create the conditions for dialogue among civilizations, cultures, and
peoples.”
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Through the lens of blockchain technologies, musicians, artists, journalists, and
educators are seeing the contours of a world that protects, cherishes, and rewards their
efforts fairly. All of us should care. We are a species that survives by its ideas, not by
its instincts. We all benefit when creative industries thrive and when the creatives
themselves can make a living. Moreover, these are the bellwethers of our economy—
they reveal faster than nearly any other industry how both producers and consumers
will adopt and then adapt a technology to their lives. Musicians have long been
among the first to exploit innovations for the benefit of a great many others, too often
at their own expense. These dedicated members of our society inspire us, and every
business executive, government official, and other organizational leader has much to
learn from them about the new era of the digital age.

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