Benjamin franklin and albert einstein, this is the exclusive biography of steve jobs



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@BOOKS KITOB STEVE JOBS (3)

Antz
(film), 
427
–30
Anywhere but Here
(Simpson), 
4

254
–55
AOL, 
502
AOL Time Warner, 
394
–95, 
398

407
Apollo 
13
(film), 
290
Appel, Richard, 
250
,
274

548
Apple Computer Co., 
54

90

132

207

239

295

306
–7, 
308

317
–22, 
394
–95, 
409

512
Adobe and, 
514
–16
Apple Corps lawsuits against, 
419
–20, 
523
–24
applications controlled by, 
516
–17
art-technology connection and, 
526
–27
badge controversy in, 
83
Blue Box and creation of, 
27
–30
business plan of, 
76
–77
collaborative culture of, 
362
–63
Cook Doctrine and, 
488
Cook’s role in, 
360
–61
design mantra of, 
127
design philosophy of, 
344
–45
design studio of, 
345
–47
desktop concept and, 
98
–99
desktop publishing and, 
295
–96
incorporation of, 
77
–78
Intel chips adopted by, 
446
–48
IPO of, 
102
–4
logo of, 
xviii

68
–69, 
79
–80
Macintosh deal and, 
324
–25
Microsoft out-competed by, 
562
–63
motto of, 
69
name of, 
63
NeXT and, 
213
–15, 
217
–18, 
221
–22, 
298
–300, 
305
–6
original partnership of, 
63
–66, 
73
origins of, 
61
–63
product review process of, 
336
–39
products of, 
565
–66
retreats of, 
142
–45, 
147

154
–55, 
175

398
–99
Sculley’s reorganization of, 
205
–7
showcase headquarters of, 
534
–35
SJ as interim CEO of, 
332
–33, 
364
–65, 
367
SJ ousted from, 
xvii
–xviii, 
202
–6, 
215
–16, 
217
SJ’s aesthetic and, 
126
–27


SJ-Scott dispute in, 
83
–84
SJ’s resignations from, 
215
–16, 
217

303
–4, 
557
–59, 
563
–64
SJ’s return to, 
306
–8, 
317
–21
stock options controversy and, 
365
–66, 
448
–51, 
477
turnover of board of, 
318
–20
uniforms idea and, 
361
–62
Wozniak’s departure from, 
192
–93
Xerox “raided” by, 
96
–97, 
98
Apple Corps, 
419
–20, 
523
–24
Apple Foundation, 
263
Apple I computer, 
56
,
63

66

163
early competition to, 
69
–70
first sales order for, 
66
–68
Wozniak and, 
60
–61, 
67
–68, 
534
Apple II computer, 
91

93

94

109

114

125

137

138

154

173

189

192

200

207

565
brochures of, 
79
–80
capitalization of, 
72

75

77
circuit board of, 
74
–75
Commodore company and, 
72
–73
launch of, 
80
–81
Markkula and, 
80
–81
packaging of, 
73
–74
PC sales and, 
160
peripherals and, 
74
–75
power supply of, 
84

146
sales of, 
84

92

160
SJ’s vision of, 
71
–72
Snow White ad for, 
132
–33
VisiCalc feature of, 
84
warranty of, 
84
Wozniak and, 
80
–81, 
84
–85, 
92

534

562
Apple III computer, 
92
–94, 
154
failure of, 
92
–93, 
160
AppleLabs, 
196
–98, 
203

204
–6
“Apple Marketing Philosophy, The” (Markkula), 
78
Apple products, 
see individual product names
Apple Stores, 
368
–77, 
368
,
461

470

472

566
checkout design of, 
372
on Fifth Avenue, 
376
–77, 
514
first opening of, 
374
floors of, 
375
Gap and, 
370
genius bar in, 
375
–76
minimalist nature of, 
370
product organization in, 
372
–74
prototypes of, 
371
–74
staircases of, 
375
success of, 
374

376
Apple University, 
461
Arab Spring, 
258
Architectural Digest,
276
ARM architecture, 
492
–93
Arnold Worldwide, 
328
Aspen Institute, 
xvii

126
Associated Press, 
293


AT&T, 
27

136

521
Atari, 
42
–45, 
52

53

57

63

72

74

81

217
SJ hired by, 
83
–84
Atkinson, Bill, 
xiii

93
–94, 
95

96
–97, 
99

101

110

111

113

117
,
118

122
–23, 
128
–32, 
134

144

179

181

207

385

470

474

555
Lisa Computer and, 
99
–101
overlapping windows concept of, 
100

323
QuickDraw program of, 
169
–70, 
180
SJ’s worldview described by, 
119
–20
Atom (microchip), 
492
Augmentation Research Center, 
57
Auletta, Ken, 
256
Autobiography of a Yogi
(Yogananda), 
35

46
–47, 
527
Avon, 
321

481
Axelrod, David, 
497

547
Bach, Johann Sebastian, 
413
Badu, Erykah, 
479
Baez, Joan, 
57

153

168

261

269

412

415
SJ’s romance with, 
250
–53
Ballmer, Steve, 
375

474

569
Bank of America, 
83
Barnes, Susan, 
204

212

216
Barnicle, Mike, 
312
Barrett, Craig, 
448
Bartz, Carol, 
545
BASIC (computer language), 
59

61

66

84

94

173

174
–75
Batman Forever
(film), 
290
Bauhaus movement, 
126

265

372
Baum, Allen, 
26

60

67

77
Bay, Willow, 
438
Bayer, Herbert, 
126

127
Beatles, 
402

412
–13, 
415

418
–19, 
570
in move to iTunes, 
523
–24
Beauty and the Beast
(film), 
439
Beck, Glenn, 
508
Be company, 
297
–301
Be Here Now
(Ram Dass), 
34

37

52
Belleville, Bob, 
99

145
–47, 
190

200

204
Bellini, Mario, 
126
Bell Labs, 
9
Bell System Technical Manual,
27
–28
Berg, Paul, 
211
–12
Berkeley Barb,
61
Bertelsmann, 
395
Bertolucci, Bernardo, 
126
Betrayal
(Pinter), 
204
Bewkes, Jeff, 
506
–7
Bezos, Jeff, 
503
Big Mac (computer), 
212

214
Billboard,
418

423
bitmapping concept, 
95

97

111
BlackBerry, 
469
Black Eyed Peas, 
392

413
Black-Scholes valuation, 
449


Blade Runner
(film), 
163
Blood on the Tracks
(Dylan), 
52

208

412
Bloomberg News,
479

497
Blue Box design, 
27
–30, 
73
SJ-Wozniak partnership and, 
29
–30
Blue Van, 
498
Bob Dylan
(Dylan), 
412
Bohlin, Peter, 
430
Bohlin Cywinski Jackson, 
375
Bohr, Niels, 
171
Boich, Mike, 
177
Boing Boing, 
563
Bono, 
58

180

402

406

411

424

459
–60
iPod deal and, 
420
–23
“Book of Macintosh, The” (Raskin), 
109
Boston Globe,
312
“Both Sides Now” (song), 
414
Bourke-White, Margaret, 
330
Bourne Ultimatum, The
(film), 
527
Bowers, Ann, 
121

537
Brand, Stewart, 
58
–59
Brandenburg Concertos (Bach), 
413
Braun company, 
132

343
Brautigan, Richard, 
57
Breaking Away
(film), 
126
Breakout (game), 
118
Brennan, Chrisann, 
xiii

5

31
–32, 
41

49

86

103

104

119

257

259

265

279

280
–81, 
486
pregnancy of, 
88
–90
SJ’s relationship with, 
86
–91
Brennan-Jobs, Lisa, 
xiii

90

140

256

257

270

542
Mona Simpson and, 
282
SJ’s relationship with, 
259
–61, 
265

266

278
–81, 
315

486

542

551
–52
Brilliant, Larry, 
47

106

453
Brin, Sergey, 
511
–12
Brother Bear
(film), 
437
Brown, Bryar, 
477

549
Brown, John Seeley, 
471
Brown, Tim, 
32
“Brown Eyed Girl” (song), 
411
Buffalo Springfield, 
413
Buffett, Warren, 
442
Bug’s Life, A
(film), 
427
–30
Bumiller, Elisabeth, 
411
–12
Burge, Frank, 
79
Burroughs company, 
20
Burton, Bill, 
497
Bush, George H. W., 
209
Bush, George W., 
411

516
Bushnell, Nolan, 
xiii

42
–44, 
52
–53, 
54
–55, 
72

75

217
BusinessWeek,
141

160

166

225

236

311

320

374

406
Buyer, Lise, 
463
–64
Byron, George Gordon, Lord, 
224
Byte Shop, 
66
–67, 
68

71

368
Calder, Alexander, 
151

183


Calhoun, Greg, 
5

39

51

86
–87, 
88
California Motor Vehicle Department, 
24
Callas, Maria, 
330
Callaway (publisher), 
502
Campanile, The,
279
Campbell, Bill, 
xiii

164

202

206

212
–15, 
320
–21, 
481

482

515

557

558
Cannavino, Jim, 
232
Canon, 
294
Cat computer of, 
113
Capps, Steve, 
144
–45, 
161
CAPS (Computer Animation Production System), 
242

284
Captain Crunch, 
see
Draper, John
Carey Mariah, 
399
Carlton, Jim, 
307
Carroll, Lewis, 
235
Cars
(film), 
435

441
Carter, Matt, 
182
–83
Cash, Berry, 
138
Cash, Johnny, 
413

487
Casone, Il (quarry), 
375
“Catch the Wind” (song), 
414
Catmull, Ed, 
xiii

238
–39, 
238
,
240

241

243

245
–48, 
284
–85, 
287

288

430

440
–41, 
442
Cave, Ray, 
140
–41
CBS News, 
400
cell phones, 
465
–66
“Centerfield” (song), 
411
Cera, Michael, 
499
Chambers, John, 
545
–46
Chang, Gareth, 
319
Chaplin, Charlie, 
330
Chapman, Tracy, 
280
Chariots of Fire
(film), 
167

169
Charlie Rose
(TV show), 
290
Chart (app), 
176
Chiat, Jay, 
187
–88, 
262
Chiat/Day advertising agency, 
162

164

225
–26, 
327
Chicago Tribune,
233

423
China, People’s Republic of, 
200

201

546
Chinatown
(film), 
527
Chino, Kobun, 
xiii

49

50

86

87

262

274
Christensen, Clayton, 
408
–9, 
532
Christie’s, 
69
Chrysler, 
321

482

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