Cult of Mac
, Nov. 3, 2009; Levy,
The Perfect
Thing
, 198; gawker.com/comment/21123257/; “Steve’s Two Jobs,”
Time
, Oct. 18, 1999.
The Launch, May 6, 1998:
Interviews with Jony Ive, Steve Jobs, Phil Schiller, Jon Rubinstein.
Steven Levy, “Hello Again,”
Newsweek
, May 18, 1998; Jon Swartz, “Resurgence of an American
Icon,”
Forbes
, Apr. 14, 2000; Levy,
The Perfect Thing
, 95.
CHAPTER 28: CEO
Tim Cook:
Interviews with Tim Cook, Steve Jobs, Jon Rubinstein. Peter Burrows, “Yes, Steve,
You Fixed It. Congratulations. Now What?”
Business Week
, July 31, 2000; Tim Cook, Auburn
commencement address, May 14, 2010; Adam Lashinsky, “The Genius behind Steve,”
Fortune
,
Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,”
Wall Street Journal
, Oct. 16,
2006.
Mock Turtlenecks and Teamwork:
Interviews with Steve Jobs, James Vincent, Jony Ive, Lee
Clow, Avie Tevanian, Jon Rubinstein. Lev Grossman, “How Apple Does It,”
Time
, Oct. 16, 2005;
Leander Kahney, “How Apple Got Everything Right by Doing Everything Wrong,”
Wired
, Mar.
18, 2008.
From iCEO to CEO:
Interviews with Ed Woolard, Larry Ellison, Steve Jobs. Apple proxy
statement, Mar. 12, 2001.
CHAPTER 29: APPLE STORES
The Customer Experience:
Interviews with Steve Jobs, Ron Johnson. Jerry Useem, “America’s
Best Retailer,”
Fortune
, Mar. 19, 2007; Gary Allen, “Apple Stores,” ifoAppleStore.com.
The Prototype:
Interviews with Art Levinson, Ed Woolard, Millard “Mickey” Drexler, Larry
Ellison, Ron Johnson, Steve Jobs, Art Levinson. Cliff Edwards, “Sorry, Steve . . . ,”
Business
Week
, May 21, 2001.
Wood, Stone, Steel, Glass:
Interviews with Ron Johnson, Steve Jobs. U.S. Patent Office,
D478999, Aug. 26, 2003, US2004/0006939, Jan. 15, 2004; Gary Allen, “About Me,”
ifoapplestore.com.
CHAPTER 30: THE DIGITAL HUB
Connecting the Dots:
Interviews with Lee Clow, Jony Ive, Steve Jobs. Sheff; Steve Jobs,
Macworld keynote address, Jan. 9, 2001.
FireWire:
Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein. Steve Jobs, Macworld
keynote address, Jan. 9, 2001; Joshua Quittner, “Apple’s New Core,”
Time
, Jan. 14, 2002; Mike
Evangelist, “Steve Jobs, the Genuine Article,”
Writer’s Block Live
, Oct. 7, 2005; Farhad Manjoo,
“Invincible Apple,”
Fast Company
, July 1, 2010; email from Phil Schiller.
iTunes:
Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Brent
Schlender, “How Big Can Apple Get,”
Fortune
, Feb. 21, 2005; Bill Kincaid, “The True Story of
SoundJam,”
http://panic.com/extras/audionstory/popup-sjstory.html
; Levy,
The Perfect Thing
, 49–
60; Knopper, 167; Lev Grossman, “How Apple Does It,”
Time
, Oct. 17, 2005; Markoff, xix.
The iPod:
Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Steve Jobs,
iPod announcement, Oct. 23, 2001; Toshiba press releases, PR Newswire, May 10, 2000, and June
4, 2001; Tekla Perry, “From Podfather to Palm’s Pilot,”
IEEE Spectrum
, Sept. 2008; Leander
Kahney, “Inside Look at Birth of the iPod,”
Wired
, July 21, 2004; Tom Hormby and Dan Knight,
“History of the iPod,”
Low End Mac
, Oct. 14, 2005.
That’s It!
Interviews with Tony Fadell, Phil Schiller, Jon Rubinstein, Jony Ive, Steve Jobs.
Levy,
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