Bank of baroda

Business Strategy
We intend to enhance our position as a cost efficient and customer focused institution that provides comprehensive
banking and related services, with particular emphasis on the following strategies.
Implement new initiatives to accomplish total customer centricity
We continue to implement new information technology and other initiatives to provide total customer centricity and have
made advances in the networking, computerisation and interconnectivity of our branches, ATMs and other delivery
channels.
As part of our strategy to provide our customers with the best on-demand service, we have commenced a comprehensive
technology enabled business transformation project. We have entered into an agreement with Hewlett Packard (HP) to
assist us in delivering a uniform, portal-based IT infrastructure to cover both our domestic and international operations.
Through this project we will implement and manage an enterprise-wide service-oriented architecture including, among
others, core banking, phone banking, Internet banking, call centre, delivery channel integration, risk and performance
management, financial analysis and planning, customer relationship management, data warehousing, enterprise general
ledger, global treasury, human resources management system and cheque truncation system. The infrastructure will allow
us to realign the way in which we interact with our employees and conduct business with our customers and business
partners. It will also enable us to be compliant with Basel II norms within the prescribed time limit whilst fulfilling the
requirements of regulators in various jurisdictions. Our aim is that all our branches and offices be brought under our
private network in order to provide our customers with total customer centricity and service their needs on an “anywhere
anytime” basis across the globe. We believe this will help us to compete and excel in the increasingly challenging and
competitive domestic and global banking environments.
Our additional customer service initiatives include providing customer services at certain branches from 8 a.m. to 8 p.m.,
operating select 24-hour branches, providing value added services on ATMs and introducing low cost rural ATMs.