Bank of baroda


Entering new areas businesses, alliances and strategic acquisitions



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Entering new areas businesses, alliances and strategic acquisitions
We intend to expand into new lines of business, which are complementary to our existing product and service lines such
as life insurance and stock broking. We intend to develop these businesses by entering into joint ventures and alliances
with leading product and service suppliers and, in some cases, may also make strategic acquisitions. We also intend to
promote the cross-selling of our own and third party products in order to augment our fee based revenue.
Reduce cost of funds
We have achieved a low overall cost of funds through a large base of low-cost deposits, with total deposits representing
85.92% of our funding as of March 31, 2005. Our low cost deposits, both current and savings, constituted 36.45 % of our
total deposits as of that date. As of September 30, 2005, our low cost deposits constituted 38.32% of our total deposits.
Our total deposits represented 84.78% of our funds as of that date. We believe we can enlarge our low-cost funding base
by leveraging our extensive branch network and large customer base, particularly in the rural areas where many of the
deposits are low-cost savings deposits. In particular, we are focused on the retail rural section emphasizing low interest
savings deposits.
Building our corporate image and our “Bank of Baroda” brand
We intend to continue to enhance our brand recognition in the marketplace through our brand building efforts. We have
undertaken various communication and promotional initiatives such as developing and introducing our new logo, appointing
a brand ambassador, and launching product focused campaigns. We believe that these initiatives, as well as this Issue,
will enhance the visibility of our brand name and strengthen our recognition as a premiere Indian bank.


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BANK OF BARODA

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