The automobile companies are working closely together with the technological innovations to improve the ways of designing the cars. With the trending mobile technology, the tech savvies are using the mobile devices like the tablets and mobile phones and smartwatches to integrate with the vehicles and access the functionalities that are present in the vehicle. The connected cars are the vehicles are fitted with the LAN and data connection that allows the vehicle to access the internet with the devices that are present inside or outside the car.
New technology and the automotive industry By using the mobile apps the functionalities and the features of the car can be improvised like implementing the GPS tracking system, user convenience, transmission of message to the in dash navigation system using the mobile phone, diagnostic reports of the vehicle and other…show more content… However, there is a vast difference between these two industries in terms of doing business and other factors.
The technological companies comprise of simple supply chain and business structure that changes according the demand from the customer base and the development phase has much shorter span than any other industry. While the automobile industry follows an elaborate structure and the process involved the production and distribution of the products have evolved over the years. This industry has stringent safety laws and regulations with intricate development and design model.
Tesla Marketing Trends Describe the major trends and forces that are changing the automobile marketing landscape and how Tesla is taking advantage and/or trendsetting in the automobile industry. Safety Becomes More Important: Safety plays a major role in the automobile industry with vehicle manufacturers constantly making improvements to avoid and lessen damage from collision. Automobile industry is also trying to improve braking systems, stability and lighting. They are also concentrating on environmental safety. Tesla is manufacturing environmental friendly car also takes care of safety by using air bags, antilock brakes, and seat belt pretensions.
Tesla is market leader in electric vehicle manufacturing. Main goal of Tesla is to make world with electric cars and become eco friendly. Automated Features Become Commonplace: Due to emerging technology back-up cameras lane changing alerts, digital display other features are widely used in the present cars. Tesla already has these features in their cars and will enhance them in future. CRM: To know about the customer and make changes according to wishes is the key step to success in any industry.