36
Austrian Research and Technology Report 2020
the rise. Patents contain a detailed description of
inventions and innovations and thus make them
easier to imitate – occasionally
also with a virtually
identical methodology,
prompting legal questions
over the scope of patent protection. This can give
medium-sized companies
in particular a strategic
incentive to avoid patent costs and legal disputes
over intellectual property
and instead to invest fi-
nancial resources in continuous research output, in
keeping the methods
they use confidential or in
their sales and marketing.
28
At the same time, com-
panies,
and particularly start-ups, are growing in-
creasingly conscious of
innovation protection and
their need for an IP strategy (comprising a strategic
mix of intellectual property rights) if they are to
succeed.
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