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partners via networking.
2. Generally speaking, all types o f networking are
very helpful.
3. He uses social networking such as Facebook,
Twitter etc. more often than others.
4. Taking into consideration the wrong online brand
strategy, you might not want to use viral marketing.
5. We’ll use social media for marketing and
advertising, depending on their popularity.
6. Provided that social networking can have a negative
influence on worker productivity, employees may
waste valuable time using social m edia channels
such as Facebook and Twitter.
Scale Up
Networking
is
marketing. Marketing
yourself,
marketing
your
uniqueness,
marketing what you
stand for.
Christine
Comaford-Lynch
7 Complete the sentences with tools of
generalizing and qualifying from exercise 5.
a _________ it is always difficult to predict the
future.
b.
we don’t know what advances will
revolutionize our industry within the next few
years.
c.
publish
articles
on
general
trial
methodology as well as protocols, commentaries
and traditional results papers, ..... outcome or
significance of findings.
d _________ usage of social media for marketing
products, social media could be easily utilized to
create cost effective strategies.
e.
some people think social networking is
an amazing tool, but others are worried about the
impact it has on people’s lives.
8 Fill in the gaps with the words from the box.
Networking,
Internet,
telecommuting,
e-
commerce
1. In an id e a l________ environment, users should
not have to worry about any things.
2.
are transactions conducted electronically
on the Internet.
3.
is a global computer network providing
a variety of information and communication
facilities, consisting of interconnected networks
using standardized communication protocols.
4.
is working from home using equipment
such as telephones, fax machines, and modems to
contact people.
9 Read the text and title the paragraphs with
the words from exercise 8.
is simply the process o f building positive,
advantageous relationships, either by making
a connection with someone in person or
online. While some people have an easier
time making new connections than others,
it’s important to remember that everyone is
capable of networking. You probably already
have networking experience, even if you don’t
think of it in those terms - any time you meet
someone or make a new friend, you’re engaged
in a form o f networking.
is one o f the most visible drivers o f networking
growth. For corporations, it has become
an integral component of daily business
processes. For individual consumers, it is
becoming an increasingly popular medium for
communicating and for accessing information.
The rapid growth o f the Internet has created a
market for Internet commerce, often referred to
as «electronic commerce». As people connect
to the Internet, they discover the convenience
of purchasing products such as books, clothes,
and appliances on line. Companies developing
Internet commerce sites require sophisticated
hardware and software equipment that will not
only support their business strategy, but will
also provide the information security their
customers require.
The trend of telecommuting is increasing
as corporations seek to lower costs and as
professionals look for alternatives to traditional
work environments. More and more people
use internal corporate networks, employees
now expect to be connected to these networks
and to the Internet from the road and from
home. Consequently, there is an increased
demand for networking, technologies that will
enable companies and individuals to work to
overcome the technical hurdles associated with
creating an efficient work environment outside
the office.
1. What do these words have in common: networking,
Internet, telecommuting, e- commerce?
A
,•
Create your blog for free
in seconds, once ready
you can post your content to
share with your friends and
social networks.
10
Discuss the questions in pairs.
2. Why is networking process becoming more and
more important in our life?
Design your blog, you
can choose colors, add
the background with your
favorite image or choose from
pre-designed templates, etc.
©
Make money with your
blog, we give you 100%
o f the money generated by the
ads from all your posts.
11 Fill in the table with dos and don’ts.
Be relatable, be yourself.
Limit your word count.
Avoid trying new things.
Use links within your posts.
Include images.
Be negative.
Write long paragraphs.
Respond to blog comments.
Make grammar mistakes.
Post to Facebook, Twitter, Google+ and anywhere
else you can.
dos
don’ts
Find your focus
Set unrealistic goals
12 Write answers to the questions below.
1. What is the name of your site?_______ __________________________________________________________
2. What is the site’s tagline? .___________ __________________________________________________________
3. What do you d o?________________
4. What are you talking about?_______ ____________________________________________________________
5. Who are you talking to ? ______________________________________________________________________
6. How much will they pay us for th is? ____________________________________________________________
7. Can we make a living from this? H ow ?__________________________________________________________
13 Create your own blog about something that stokes your passion or reflects your daily experience.
Scale Up
27
PROFESSIONAL CONTENTMENT
Look at the photos and answer the following questions.
•
How do they feel?
•
What is the reason of their emotional state?
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