Audio scale up student’s book Course 3 Ministry of Higher and Secondary Specialized Education of the Republic of Uzbekistan State University of World Languages

Networking
You are going to listen to different people’s opion 
about networking
Networking is building relationships in order to 
obtain certain benefits in the future. Simply, networking
- is establishing new mutually beneficial bonds. Just 
no one before occurred to call this phenomenon 
such buzzword - networking. Networking is simply 
the process o f building positive, advantageous 
relationships, either by making a connection with 
someone in person or online. While some people have 
an easier time making new connections than others, 
it’s important to remember that everyone is capable 
of networking. You probably already have networking 
experience, even if you don’t think o f it in those terms- 
any time you meet someone or make a new friend, 
you’re engaged in a form of networking. Making good 
use o f your connections can make finding a job that 
much easier.
Why Network?
Networking is considered to be the single most 
effective way to find a job. The majority o f job seekers 
found their most recent position by networking, either 
through referrals or direct contact with a hiring 
manager. Imagine that you are responsible for hiring 
a person to work at your company-would you rather 
hire someone you’ve never met, or someone you 
already know and trust? It is estimated that as much 
as eighty percent of available positions are never 
even advertised. Networking with different people 
can allow you to find opportunities in this hidden job 
market.
Networking is an important cornerstone in the 
success of any business. By networking in your 
specific industry you reach new customers, build a 
base of business referrals, stay up to date on trends 
and new technologies, and form strategic partnerships 
with other businesses.
Relationships are the key factor in successful 
networking activities. People do business with those 
they know and trust. Building those relationships 
takes time and active participation, but the payoff is 
a network o f resources for your business. Successful 
businesses use a variety o f strategies for networking. 
Professional organizations within your industry are a 
great way to fast track the networking process. The 
network already exists. You simply plug yourself into 
it by participating.
Networking is very important, In today’s online 
world, social media often takes center stage in the 
networking world. Social media is an excellent 
way to reach your customers and begin two-way 
conversations with a wider audience. But social media 
is not a substitute for traditional networking methods.
Lesson 5

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Think o f social media as a valuable supplement to your 
networking efforts rather than a stand-alone approach. 
Getting face time with your network is the best way to 
build and maintain mutually beneficial relationships. 
Attending industry conferences is a sure way to 
interact with your network. Conferences can put you 
in touch with existing customers, potential customers, 
and other businesses with complimentary services 
and technologies.
The future o f networking is a dynamic, 
programmable, 
agile, 
and 
adaptable 
common 
infrastructure for running applications and connecting 
places, people, and machines. All this connection 
inevitably increases bandwidth demand, but this 
network bends the cost curve down, decreasing the 
cost of networking while increasing bandwidth.