Atomic habits bonus bonus chapter: how to apply these ideas to business

ATOMIC HABITS BONUS
BONUS CHAPTER: HOW TO APPLY THESE IDEAS TO BUSINESS
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lar turn. The machine will highlight your thirty wins. Flashing lights go off in celebration 
and the machine plays the sound of coins clinking into the dish. It feels as if you won 
thirty cents, but you really
 lost
seventy cents. The machine frames a loss as a win. 
Put it all together and...
After a casino enters an area, the rate of gambling addiction rises within a fifty mile 
radius. In some cases, the rate is twice as high as it was before. According to one report, 
“Casino patrons bet more than $37 billion annually—more than Americans spend to at-
tend sporting events ($17.8 billion), go to the movies ($10.7 billion), and buy music ($6.8 
billion) combined.”
This is the kind of effect you get when you employ all four laws of behavior changes 
at once. When all the levers are pointed in the same direction, the likelihood of a given 
behavior goes through the roof.
To conclude this appendix, I’d like to share a case study, which may provide more 
insight on what the Four Laws of Behavior Change look like when used in combination.