Asadullokh Sotivoldiev What are the brand associations of Swiss Airlines?

Asadullokh Sotivoldiev

1. 
   What are the brand associations of Swiss Airlines?
   

Swiss International Air Lines is certified as a 4-Star Airline for the quality of its airport and onboard product and staff service. Product rating includes seats, amenities, food & beverages, IFE, cleanliness etc, and service rating is for both cabin staff and ground staff.

2. 
   What is the brand promise, in terms of features, functional advantage, emotional rewards, values of target customers and brand personality?
   

Swiss International Air Lines (SWISS) is the national airline of Switzerland. Operating from Zurich and Geneva, it serves more than 100 destinations in more than 40 countries worldwide. Around 18 million passengers put their trust in SWISS every year.

Swiss International Air Lines (SWISS) has earned first place in the 2019 World Travel Awards in the “Europe's Leading Airline - Economy Class” category, retaining the title which it won last year. The prestigious annual distinctions are based on polls of both travelers and travel industry specialists all over the globe.

3. 
   Is the brand name good, according to the six principles discussed in class?
   

Yes it is good, the brand mane is easy to pronounce, identified and memorized.

4. 
   What brand extension would you propose for Swiss Airlines?
   

I would offer them to make more beautiful and brightly logo. Because we see the same white and red logos in every company or area of ​​Switzerland.