Article · September 011 citation reads 10,178 authors

 
4.
 
Life Style Marketing 
The successful retailer of the 2000s may well be the one who is able to understand and cater 
to the unique lifestyle segments in his particular consumer market. Therefore stores unwilling 
to adopt product lines and services based on changing lifestyles not only will lose sales but 
will often be replaced by new institution. Ecommerce help in this consuming the product 
according to the customer life style. 
Actually, this life style change is a result of the working woman’s being a working wife or a 
working mother. Working woman view themselves as the most time pressed segments of the 
population. Working woman, therefore have less time, and views shopping as obligation 
rather than leisure time activity.
5.
 
Self-Service Marketing
The concept of the super market is historically associated with grocery products. In reality, it 
is a certain method of operation-that is, stores with facilities to expedite customer self-service 
(generally providing a shopping cart), and designed to facilitate multiple item shopping using 
a central checkout for processing customer transactions and collecting merchandise data. 
6.
 
Consumerism 
“Consumerism is fortified by a more sophisticated consuming public, many of whom are 
living under conditions of economic pessimism, with the generally held attitude that business 
is not operating in the consumer’s best interest.” 
From a strategic standpoint, consumerism provides an individual company with a wide range 
of choices, from minimum legal compliances with consumer oriented governmental 
restrictions to an offensive strategy which promotes the consumer’s interest by providing 
better quality merchandise and better information. 
We can expect that consumerism will continue in the 2Ks. Fueled by energy and inflation 
and more consumer education, the public will more and more often demand information or 
even be hostile. 
Product safety and hazard information will also be of high interest to many consumers in the 
2Ks.