Apple, Microsoft, Samsung

(Read about How PhonePe uses technology in its road to success.)
So, these were some of the roles of technology in business. Now, we will look at the few technologies and how they have changed the face of business forever. 
Technologies in Business

Ways of doing business have changed drastically over the past few years. New technologies allow businesses to better understand their target market and increase their efficiency. Nowadays, small businesses are able to compete with giants of the market and that has been made possible with the advent of the internet. 

Companies are investing heavily in technology globally. There are endless examples of use of technology in business, including social media. 
According to the U.S. Chamber of Commerce, 84 percent of small businesses are using at least one digital platform to share information with their audience. About 80 percent advertise products and services on social networks. Furthermore, 62 percent of small enterprises say that having strong digital and media skills is a key factor in the recruiting process.
Having understood the importance of technology now we should look at these one by one to understand how they actually help. 
1. Artificial Intelligence (AI)
Artificial Intelligence has been one of the biggest advancements in the technology field. It has been a game-changer for both small and big enterprises. Its importance can be understood by looking at the investments being made in AI. 
IDC in its Worldwide Artificial Intelligence Spending Guide forecasts Global spending on AI to double over the next four years, growing from $50.1 billion in 2020 to more than $110 billion in 2024. The reason being is the deployment of artificial intelligence by organizations as part of their digital transformation efforts and to remain competitive in the digital economy.
AI is concerned with the intelligent behavior of machines, and today it has become an integral part of our lives, without us even realizing it. AI enhances the user experience and it is being used in latest gadgets. We are being provided assistance with the help of software like Google Assistant in Android while Siri and Cortana in ioS and Windows respectively. This eventually helps companies to serve their consumers better. 
"AI is the technology that will help businesses to be agile, innovate, and scale. The companies that become 'AI powered' will have the ability to synthesize information (using AI to convert data into information and then into knowledge), the capacity to learn (using AI to understand relationships between knowledge and apply the learning to business problems), and the capability to deliver insights at scale.”
-Ritu Jyoti, program vice president, Artificial Intelligence at IDC
Referred blog: How has Artificial Intelligence changed our daily lives.