American Journal of Science

References
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2001 
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V.F.Kapustin.Moskva 2000. 
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Students Text. /YU. P. Zybin, V. M. Klyuchnikova, Т. S. Kochetkova, V. 
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[4]. Gorokh, EL Development and research of new methods of computer 
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Cand. tech. sciences. L .: SPGUTD, 1997. - 25 p. 
[5]. Gordeeva, OV Development of new methods of three-dimensional 

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computer design of footwear Text. /ABOUT. V. Gordeeva: the author's 
abstract. dis. . Cand. tech. sciences. L .: SPGUTD, 1996. - 20 p. 
[6]. Kochetkova, TS Anthropological and Biomechanical Basis for the 
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Kochetkova, V. M. Klyuchnikov. M.: Legprombytizdat, 1991. - 192 p. 
Establishment of competitive environment in the pharmaceutical 
industry and managing production cost 
Abipova G.S., 
SPIN-code: 3002-0530, ORCID: 0000-0002-2325-0008, 
Nukus branch of the Uzbek State institute of Art 
andCulture , 
Nukus, Uzbekistan,[e-mail] 
_______________________________________________________ 
Abstract.
The article focuses on the development of competitive 
environment in the field of pharmaceuticals management and the roles of 
the theory of competitiveness in managing production costs.
Keywords:
expenses, managing, manufacturing, resource, cost, 
enterprise, competitive
. 
 
Modernization of the pharmaceutical industry, as well as other areas 
of our country, and the formation of a competitive environment in the 
transition to a market economy. A strong competitive struggle forces the 
company to take a keen interest in managing costs to improve its cost 
accounting and monitoring/ Optimization of business costs management 
costs will reduce the overall level of costs. This, in turn, gives a 
competitive edge. At the present time, the pharmaceutical industry is a 
branch of knowledge. This field is achieved through the strict control of 
the quality of the product, as a result of certification of technology of raw 

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American Journal of Science 
materials, production in separate sanitary conditions, response to 
standards, strict series production and state certification. All this 
represents a considerable amount of factors that contribute to the costs of 
the product cost, which creates a serious problem in the pharmaceutical 
industry. This contributes to the formation of competitive environment 
and 
encourages 
enterprises 
to 
pursue 
research 
on 
competitiveness.Competitiveness is the competitiveness of economic 
entities in the competition law of the Republic of Uzbekistan, where their 
independent actions exclude or limit the ability of each of them to 
unilaterally affect the general conditions of commodity and financial 
markets, that is, competition is an antitrust concept, a struggle of 
enterprises.
1
The competition theory review bwgins with Adam Smith’s
2
view, 
describing competition as “a pithead” in the work “The Reasons and 
Nature of Peoples”, whereas if the product deficit in the market causes 
competition to rise, the rise in prices leads to competition between sellers 
and consequently, as the prices fall.In the theory of monopoly 
competition, E.Chembelin
3
argues that “the differentiation of products is 
the best mechanism to meet the monopoly competitive needs and to 
compete with competition in the fight against competition, to improve the 
quality of products, to promote advertising and to promote the brand’s 
brand”According to Austrian economist Josef Schumpeter
4
, the main 
factor of development is the change of innovation and production methods 

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American Journal of Science 
and the sale of products, which will reduce costs and improve product 
quality. However, emphasizing the advantage of achieving this process in 
monopoly mode, it describes monopoly mode, it describes monopoly as “ 
an effective way of fundraising for supplementary investment”. Monopoly 
suggests that technological progress is the basis of economic 
sustainability. 
According to F.Hayek
5
, the theory of economy suggests that the term 
“competition” should be broader, but that it should be a driving force for 
economic life, and not compete with firms’ strategy. 
K.R.McConnell, S.L.Brew, S.Fisher
6
discovered the perfect and 
imperfect types of competition by looking at the kind of market and its 
processes. 
M.Porter
7
, a significant contributor to the development of 
competition theory, analyzes the views of scientists and creates the model 
of his five competitive forces. This model will help the company find its 
competitiveness. 
M.Porter introduces the notion of “cluster” and says that among the 
economies of the competitive countries, there is a need for enterprises to 
integrate in the near future. In order to be successful, each businessman 
has to develop a competitive strategy. 
O.Artykov, in his face-to-face research, stated that “competition is a 
must-have for revealing face to face”
8
. In doing so, the company is always 
struggling to get more profit.

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American Journal of Science 
Yu.Yuldashev noted in the face-lifting stand that “Competition is the 
fight of the economic entities with a high profit in the face of
competition, the fight against others in the marketplace”
9
–that is, the 
enterprise is a tool for achieving a position with high profit. 
According to M.V.Dulissova, “the competitive market is a source of 
additional means for investment activity of the enterprise”
10
. The 
investment attractiveness of the company is also characterized by its 
competitiveness. 
In other words, in Latin, the term concurrentia, derived from the 
Latin word for “running together”, which indicates the level of 
development or non-development of a competitive enterprise, which is 
derived from the Latin derivative as concurroie extermination, to 
maximize the effectiveness of the use of these factors, to say “all against 
all”. 
Nowadays, the theory of competition deals with how to market in 
which the psychological pressure for the enterprise to buy the product, if it 
is characterized by the development of major technical developments, the 
speed of production, the imbalance of product competitiveness, and, as a 
result, can be achieved by applying the wool. In the modern literature, it is 
important for all manufacturers to know that they have no knowledge of 
this and possess the economic knowledge, but the psychological secrets 
have to acquire psychological pressure. 
In our opinion, competition is a driving force of the enterprise, a 
means to promote the introduction of new innovative ideas and 

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American Journal of Science 
modernization of techniques and technologies for producing high-quality 
products, that is to increase productivity, reduce cost and produce quality 
products, and the competitive environment is a complex process which is 
a prerequisite for product manufacturers to have a perfect environment for 
customers, suppliers, partners, and the market.
11
The dominant competition in the market economy’s competitiveness 
is called monopoly, with the aim of maximizing profitability, one-party 
control in the industry, the price is determined by the price, non-recourse 
able products, and price changes. 
For competitiveness in an enterprise competitive environment, he 
said, “The competitiveness of the company is its ability to adapt to market 
conditions and to strengthen its position in the market through good 
performance.” There are three ways to combat cultural competition: 

change price; 

improve product quality; 

market insurance 

marketing researches and services. 
Based on the above, competitiveness is the quality of products and 
the low cost of the opponents. Competitiveness is a measure of economic 
viability of the enterprise, and the basis of the competition tools is to 
manage the costs. 
In the context of competitive environment, control over production 
costs should focus primarily on the following: cost management method 

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American Journal of Science 
product quality guidelines market capacity marketing research and 
services. 
Since Uzbekistan’s pharmaceutical industry is now developing, there 
are many shortcomings: demanding more and more knowledge and 
innovation; Lack of qualified personnel; deficit of lending and financing; 
unsatisfactory availability of local raw materials and lack of conditions; 
unprotected exports; lack of foreign investment and lack of contacts with 
foreign businesses.We would recommend multidimensional competition 
to study pharmacy and world practice and reduce costs. For this purpose, 
it is important to adopt the standards of licensing, drug portfolio and 
corporate cohesion.Thus, the enterprise should try to meet the 
competitiveness indicators in the cost management, which should have the 
competitiveness strategy of each enterprise. When we consider the 
activities of the company as a post-production, sales service, the optimal 
management process at the next stage and will lead to cost savings in 
production.