Algorithms For Dummies

Looking inside the life of a search engine

Though it only reports on the web hyperlink structure, PageRank reveals 

how authoritative  a page can become. However,  Google isn’t composed only of 

PageRank. The algorithm provides solid foundations for any query, and it initially 

bootstrapped Google’s fame as a reliable search engine. Today, PageRank is just 

one of the many ranking factors that intervene when processing a query.

Specialized sources in SEO knowledge quote more than 200 factors as contributing 

to the results that Google provides. To see what other sorts of ranking factors 

Google considers, consult the list at 

https://moz.com/search-ranking-factors

 

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CHAPTER 11