Algorithms For Dummies

 

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Web spammers: Used their ability to fill the search results with pages 

containing poor content and a lot of advertising.

 

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Black Hat search engine optimization (Black Hat SEO): Used by people who 

employ their knowledge of search engines to make the search engine ranking 

higher for pages they manipulated despite their poor quality. Unfortunately, 

these issues still persist because every search engine, even the most evolved 

ones, aren’t immune to people who want to game the system to obtain a 

higher search engine ranking. The PageRank algorithm may eliminate many of 

the older spammers and Black Hat SEO people, but it’s not a panacea.