Adobe Brand Guidelines

For your reference, the two 
versions of the logo are:
Red tag logo placed at top and 
bottom of page
Standard logo

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Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
Usage examples: Printed communications
In almost all instances, printed communications coming from Adobe should use the red tag 
logo. Why? Printed pieces have an edge from which the red tag logo can hang. They may also 
use the standard logo to close the piece as shown below.
Here are some examples showing both the red tag and standard logos (more on the next page).
These examples demonstrate how the logo interacts with the content of the piece. The red tag logo introduces the message by placing it in 
a position that visually plays off of the title or subject of the piece. The red tag logo should only appear once, so the standard logo is used to 
close the piece (i.e. mailing address, back of datasheet or brochure).
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