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Conclusion

In general, innovation and creativity is an important aspect of business management. From the above analysis, the introduction of new ideas at P&G is aimed at promoting the performance of the company in various ways. As a result, proper handling of the entire process is necessary. Proper communication and planning is essential in handling a host of barriers, which are commonly associated with change management in organizations.

References List

• Adams, K. 2019, The Sources of Innovation and Creativity. Web.
• Baldacchino, L. 2020, Entrepreneurial Creativity and Innovation. Web.
• Bhattacharyya, S. 2018, Creativity and Innovation for Competitive Excellence in Organizations. Web.
• Creative Trainer: Innovation Management 2011. Web.
• Hiatt, J. & Creasey, T. 2021, Change Management: The People Side of Change, Prosci, Loveland, CO.
• Jefferson, D. 2019, ‘Innovation management’, Journal of Innovation management, vol. 36 no. 26, pp. 1-11. Web.
• Keith, J. 2012, Procter & Gamble – Using Open Innovation to Become a World Class Innovator. Web.
• King, N. & Anderson, N. 2002, Managing Innovation and Change: A Critical Guide for Organizations, Cengage Learning EMEA, UK.
• Lauchlan, A. 2020, Procter & Gamble CEO A. G. Lafley Discusses Innovation Processes at Procter & Gamble. Web.
• Nell, A. 2020, Innovation at Procter & Gamble. Web.
• Paton, R. & McCalman, J. 2008, Change Management: A Guide to Effective Implementation, SAGE, New York.
• Ramesh, T. 2000, ‘Management Innovation-Role of a Consultant’, UK Office of Science and Technology Journal, vol. 10 no. 4, pp 1-10. Web.
• Tidd, J. & Bessant, J. 2021, Managing Innovation Integrating Technological, Market and Organizational Change, Wiley & Sons, New Jersey.

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