Acca paper F1 fia diploma in Accounting and Business Accountant in Business (AB/fab) exam kit

30 A 
Packaging, quality and design are all decisions that would fall under the ‘product’ part of 
the marketing mix. 
 
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ANSWERS TO PRA C TICE O BJECTIVE TEST QUESTIONS :
S EC T I O N 3
K APLA N PUBLISH ING
127 
31 D 
This would be a classic example of price discrimination – selling the same product at 
different prices to different markets/sections of the market. 
32 C 
The first product is cheap to attract customers but the second is expensive.
33 B 
Selling direct means that the manufacturer sells directly to the ultimate consumer without 
using any middlemen, e.g. accountancy firms deal directly with their clients. Selling indirect 
means using a ‘channel strategy’ that could comprise a mixture of retailers, distributors, 
wholesalers and shipping agents. 
34 D 
Segmentation would occur at the strategic choice stage as this enables the organisation to 
target attractive sections of the market. 
35 A 
Promotion follows the mnemonic ‘AIDA’ – awareness, interest, desire, action. 
ORGANISATIONAL CULTURE IN BUSINESS 
36 B 
Handy expressed culture as ‘the way we do things around here’, so statement 1 is false. 
However, history of the organisation plays an important role in shaping the mindset of the 
employees as it creates examples for them to follow in the future. This makes statement 2 
correct. 
37 A 
Dress codes are usually seen as part of artefacts. This is because they are easy to observe. 
Note that ‘person’ is not a level of culture in Schein’s model. 
38 
B – SCHEIN 
This was a key finding of Schein’s analysis. 
39 B 
Schein described these aspects of culture as basic assumptions and values. The other two 
levels are espoused values (strategies and goals, including slogans) and artefacts, which are 
the aspects of culture that are easy to see. 
 
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