P AP E R F 1 ( F A B ) :
AC COU N TAN T IN B US INES S
186
KA P LA N P UBL I SH IN G
3
Porter’s value chain examines the various activities that make up an organisation’s
operations.
Required:
(a)
Which activity from Porter’s value chain is being described below?
A
The transformation of inputs into outputs
B
Purchasing of materials as well as other resources
C
How the firm is organised
D
Any activities that occur after the point of sale
(i)
Service. Select ONE of A, B, C or D
(ii)
Operations. Select ONE of A, B, C or D
(iii)
Procurement. Select ONE of A, B, C or D
(iv)
Infrastructure. Select ONE of A, B, C or D
(2 marks)
(b)
According to Porter’s
five forces model, which of these would tend to indicate there
is a low threat of new entrants to the market?
A
Low
capital requirements
B
Patents exist on major product lines
C
Access to distribution channels
is not restricted
D
Large numbers of suppliers of raw materials
E
Low switching
costs for customers
F
Existing firms in the market are large
G
Rapidly expanding market
Required:
Write down which two of the above indicate a low threat of new entrants by
selecting TWO of the letters from (A, B, C, D, E, F, G).
(2 marks)
(Total: 4 marks)
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