About the Book Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong

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Notes
Chapter 1: The Four
1
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sales-grow-156-2016/
.
2
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Federation. January 16, 2017. 
https://nrf.com/news/2017-top-250-
global-powers-of-retailing
.
3
. Yahoo! Finance. 
https://finance.yahoo.com/
.
4
. “The World’s Billionaires.” 
Forbes
. March 20, 2017. 
https://www.forbes.com/billionaires/list/
.
5
. Amazon.com, Inc., FY16-Q4 for the Period Ending December 31, 
2016 (filed February 2, 2017), p. 13, from Amazon.com, Inc. website. 
http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-
reportsother
.
6
. “Here Are the 10 Most Profitable Companies.” 
Forbes.
 June 8, 2016. 
http://fortune.com/2016/06/08/fortune-500-most-profitable-companies-
2016/
.
7
. Miglani, Jitender. “Amazon vs Walmart Revenues and Profits 1995-
2014.” Revenues and Profits. July 25, 2015. 
https://revenuesandprofits.com/amazon-vs-walmart-revenues-and-
profits-1995-2014/
.
8
. FY16-Q4 for the Period Ending December 31, 2016.
9
. “Apple Reports Fourth Quarter Results.” Apple Inc. October 25, 2016. 
http://www.apple.com/newsroom/2016/10/apple-reports-fourth-
quarter-results.html
.
10
. Wang, Christine. “Apple’s cash hoard swells to record $246.09 
billion.” CNBC. January 31, 2017. 

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http://www.cnbc.com/2017/01/31/apples-cash-hoard-swells-to-
record-24609-billion.html
.
http://www.tradingeconomics.com/denmark/gdp
.
https://newsroom.fb.com/company-info/
.
CNET. December 28, 2016. 
https://www.cnet.com/news/facebook-
google-top-out-uss-most-popular-apps-in-2016/
.
It Wants More.” 
New York Times
. May 5, 2016. 
https://www.nytimes.com/2016/05/06/business/facebook-bends-the-
rules-of-audience-engagement-to-its-advantage.html?_r=0
.
in Focus.” comScore. March 30, 2016. 
https://www.comscore.com/Insights/Presentations-and-
Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus
.
seen before.” 
The Next Web.
 October 26, 2015. 
https://thenextweb.com/google/2015/10/26/how-google-handles-
search-queries-its-never-seen-before/#.tnw_Ma3rOqjl
.
October 27, 2016. 
https://abc.xyz/investor/news/earnings/2016/Q3_alphabet_earnings/
.
Chrome installs.” 
TechCrunch.
 November 10, 2016. 
https://techcrunch.com/2016/11/10/google-says-there-are-now-2-
billion-active-chrome-installs/
.
Forbes
. May, 2016. 
https://www.forbes.com/companies/general-
motors/
.
https://newsroom.fb.com/company-info/
.
https://finance.yahoo.com/
.
Fund. October, 2016. 
http://bit.ly/2eLOnMI
.
in Product Search.” Bloomberg. September 27, 2016. 

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https://www.bloomberg.com/news/articles/2016-09-27/more-than-50-
of-shoppers-turn-first-to-amazon-in-product-search
.

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