About the Book Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong

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The Smartphone Global Marketshare vs. Profits, 2016
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2016.” MacRumors.
Gap vs. Levi’s: Revenue in Billions

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Cost of College
“Do you hear that? It might be the growing sounds of pocketbooks snapping
shut  and  the  chickens  coming  home  …”  AEIdeas,  August  2016.
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