|
See also
Falcone, Phil
Harris, Tristan, 123–24
Harvard University, 94–95, 238
hate crimes, 121
Hearst Magazines, 256–57
help, accepting/giving, 252
Hewlett-Packard, 7, 83–84, 179, 205
hunter/gatherer strategies, 14–16, 25–26, 44, 176
IBM
and Apple, 179, 180–81
employees of, 266
Fifth Horseman potential of, 227–28, 229
and the Four, 7
success cycles of, 205, 229
“Information wants to be free” credo, 163–64
Instagram,
97
, 98, 104, 110–11,
111
, 258
Intel Corp., 192, 268
intellectual property theft, 157–61, 166
iPhone
and competition, 90
economic disruption of, 91
and irrational decision making, 178
as luxury brand, 75–76, 85
marketshare,
70
, 81
price premium for, 83
product differentiation of, 187
reaction to, 66, 68, 69
Ive, Jony, 87
JCPenney, 136–37
Jet.com
, 45–47, 221
job creation, 266, 268
Jobs, Steve
and Apple II, 69, 132, 180
character of, 64, 68, 77
and consumers’ buying decisions, 179
death of, 68, 77, 78
and HP, 83–84
iconic founder status, 77–78, 260
innovator status, 67, 88
intellectual property theft, 161, 166
and luxury industry, 69, 73, 88–89
risk taking, 68
secular worship of, 66, 77, 78
Kalanick, Travis, 217, 218, 225
leadership stages in life cycles of firms, 253–57
Levi Strauss & Co., 80,
81
, 194
Libet experiments, 123
likability of companies, 191–94
LinkedIn, 222–25,
223
, 231
long/short tails, 257–59
Lore, Marc, 45–47, 221
love, 171–72, 177
loyalty to people, 247
luxury brands and artisanship, 78–79
and founders, 76–78
and global status, 82–83
and irrational decision making, 174–75, 178–79
and price premium of, 83–86
sex appeal of, 178–79
Tesla, 214
and vertical integration, 79–80
See also
Apple
Ma, Jack, 206, 210
Manhattan Project, 267
marketing funnel, 98,
98
Mayer, Marissa, 161–62, 192–93
media and publishers
and advertising growth,
113
decline and deaths of, 162, 256–57
and Facebook, 115–16, 119–25
and fake news, 120–21, 122–23, 124, 125, 194
and Google’s use of content, 139–47, 148, 150, 151, 154, 161–62, 166,
192–93
loss of advertising base, 162
and mobile ad spend, 113–14
and threats to civilization, 125
trust in media, 132–33
Microsoft, 153, 155, 192, 205, 222–25, 229, 260
middle class, 43, 54, 90, 267
multichannel retail, 44–49
Musk, Elon, 210, 212, 213, 260
newspapers, 106, 162, 166, 192–93.
See also
media and publishers;
New York
Times
New York Times
and
About.com
, 147, 150–51
data collection of, 106, 107
and Facebook traffic, 115–16
and Google’s use of content, 139–47, 148, 150, 151, 154, 162
on JCPenney, 136–37
journalistic ethic of, 120
value of, 138–39
New York University, 11, 12, 94, 95
niche players, 257–59
Nike, 85, 165, 195, 203
Nokia, 91, 202
oceanic transport business, 42–43
Okinawa Centenarian Study, 171
ownership, personal, 235–36
passions, following, 248
perfection, quest for, 70, 72, 179
personal finance, 244–45
Piano, Renzo, 143
political polarization, 118–19, 123, 162
prayer experiments, 129–30
presidential election (2016), 107, 162
Prime Squared, 31–32
privacy issues, 63–64, 104, 136, 168
Procter & Gamble (P&G), 194
product searches,
8
, 189
rational decisions, 169–71, 175–77
regression to the mean, 249
removal of friction, 57, 186–88
retail
Amazon’s effect on, 24–25, 28–29, 57–59
digital sales, 90
dynamic environment of, 17–18
in Europe, 55
innovative strategies of, 62
job loss in, 32, 52–54, 61,
61
six stages of evolution in, 18–25
stock appreciation of,
28
, 28,
29
risk taking, 35–39, 40, 68
Robinson, Janet, 144, 145, 146, 148, 150
robotics, 29–30, 52–54, 61, 89
Sagan, Carl, 126, 128
sales and entrepreneurship, 261–62
Sandberg, Sheryl, 193
Schmidt, Eric, 92, 140, 146, 153, 155
search industry, 141, 172, 181
sex and natural selection, 71, 84–85, 173–75, 178–79, 214
sexy jobs vs. ROI, 250–51,
251
shippers, 49, 54, 166, 181, 217
smartphones, 69,
70
, 75–76, 129, 136, 155.
See also
iPhone
Snapchat, 109–10
social media, 242, 243–44, 258.
See also
Facebook
strength, physical and mental, 251–52
Sulzberger, Arthur, 142, 143–44, 145–46, 148–49
talents, pursuing, 248
T Algorithm, 183–203
and artificial intelligence, 196–200
and career accelerant capacity, 201–2
and geography, 202–3
and global reach, 190–91
and likability, 191–94
and product differentiation, 184–88
and vertical integration, 194–96
and visionary capital, 188–89
Targ, Elisabeth, 129
targeting of customers, 99–100, 106–7, 196–99
Tesla, 159, 210–13,
213
, 229
theft of intellectual property, 157–61, 166
Time Warner, 228–29
trillion-dollar valuation.
See
T Algorithm
Twitter, 107,
111
, 181
Uber
Airbnb compared to, 225–26
CEO of, 217, 218, 225
data collection of, 105
Fifth Horseman potential of, 214–20, 229
friction reduction of, 57, 187
global reach of, 190
and negative social outcomes, 197–98
violation of laws, 166–67
Unilever, 268
United Airlines, 112, 226
United States, 159–60, 267
US Congress, 154, 161–63, 192–93
US Department of Justice, 54, 154, 155, 158
value, 161, 185–86
Verizon, 228–29
vertical integration, 194–96
virtual reality, 114–15
Walmart
and Alibaba, 206, 207
and Amazon, 59
and e-commerce, 45–47
Fifth Horseman potential of, 220–21, 228–29
fulfillment infrastructure of, 49, 59
and investors, 35
and
Jet.com
, 45–47, 221
and rational decision making, 170
value proposition of, 22, 24
Washington Post
, 121, 146
wealth, 72–73, 75–76, 77, 244–45
Whole Foods, 44, 54, 55–56, 59
women in business roles, 234–35
Wozniak, Steve, 69, 88, 180
WPP,
108
, 108
Xerox’s GUI, 161, 166
Yahoo! 104, 133, 181, 194–95, 255, 256
Zuckerberg, Mark, 110–11, 114–15, 193
Do'stlaringiz bilan baham: |
