About the Book Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong

Chapter 3: Apple
1
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Bernardino Attack as Terrorism Case.” 
New York Times
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2015. 
https://www.nytimes.com/2015/12/05/us/tashfeen-malik-islamic-
state.html
.
2
. Perez, Evan, and Tim Hume. “Apple opposes judge’s order to hack San 
Bernardino shooter’s iPhone.” CNN. 
http://www.cnn.com/2016/02/16/us/san-bernardino-shooter-phone-
apple/
.
3
. “Views of Government’s Handling of Terrorism Fall to Post-9/11 
Low.” Pew Research Center. December 15, 2015. 
http://www.people-
press.org/2015/12/15/views-of-governments-handling-of-terrorism-
fall-to-post-911-low/#views-of-how-the-government-is-handling-the-
terrorist-threat
.
4
. “Millennials: A Portrait of Generation Next.” Pew Research Center. 
February, 2010. 
http://www.pewsocialtrends.org/files/2010/10/millennials-confident-
connected-open-to-change.pdf
.
5
. “Apple: FBI seeks ‘dangerous power’ in fight over iPhone.” 
The 
Associated Press.
 February 26, 2016. 
http://www.cbsnews.com/news/apple-fbi-seeks-dangerous-power-in-
fight-over-iphone/
.
6
. Cook, Tim. “A Message to Our Customers.” Apple Inc. February 16, 
2016. 
https://www.apple.com/customer-letter/
.
7
. “Government’s Ex Parte Application for Order Compelling Apple, Inc. 
to Assist Agents in Search; Memorandum of Points and Authorities; 
Declaration of Christopher Pluhar.” United States District Court for the 
Central District of California. February 16, 2016. 
https://www.wired.com/wp-content/uploads/2016/02/SB-shooter-
MOTION-seeking-asst-iPhone1.pdf
.
8
. Tobak, Steve. “How Jobs dodged the stock option backdating bullet.” 
CNET. August 23, 2008. 
https://www.cnet.com/news/how-jobs-
dodged-the-stock-option-backdating-bullet/
.

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9
. Apple Inc., Form 10-K for the Period Ending September 26, 2015 
(filed November 10, 2015), p. 24, from Apple, Inc. website. 
http://investor.apple.com/financials.cfm
.
10
. Gardner, Matthew, Robert S. McIntyre, and Richard Phillips. “The 35 
Percent Corporate Tax Myth.” Institute on Taxation and Economic 
Policy. March 9, 2017. 
http://itep.org/itep_reports/2017/03/the-35-
percent-corporate-tax-myth.php#.WP5ViVPyvVp
.
11
. Sumra, Husain. “Apple Captured 79% of Global Smartphone Profits in 
2016.” 
MacRumors.
 March 7, 2017. 
https://www.macrumors.com/2017/03/07/apple-global-smartphone-
profit-2016-79/
.
12
. “The World’s Billionaires.” 
Forbes.
 March 20, 2017. 
https://www.forbes.com/billionaires/list/
.
13
. Yarow, Jay. “How Apple Really Lost Its Lead in the ’80s.” 
Business 
Insider.
 December 9, 2012. 
http://www.businessinsider.com/how-
apple-really-lost-its-lead-in-the-80s-2012-12
.
14
. Bunnell, David. “The Macintosh Speaks for Itself (Literally) …” 
Cult 
of Mac.
 May 1, 2010. 
http://www.cultofmac.com/40440/the-
macintosh-speaks-for-itself-literally/
.
15
. “History of desktop publishing and digital design.” Design Talkboard. 
http://www.designtalkboard.com/design-
articles/desktoppublishing.php
.
16
. Burnham, David. “The Computer, the Consumer and Privacy.” 
New 
York Times.
 March 4, 1984. 
http://www.nytimes.com/1984/03/04/weekinreview/the-computer-the-
consumer-and-privacy.html
.
17
. Ricker, Thomas. “Apple drops ‘Computer’ from name.”