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Social network sites (SNS)

. Social networks could be considered to be in the previous 

category since they are often supported by advertising, but the influence of social net-

works such as Facebook, LinkedIn and Twitter on company and customer communica-

tions suggests they form a separate category.

Complete Activity 1.3 to consider examples of these different types of site.

Extranet

A service provided 

through Internet and web 

technology delivered by 

extending an intranet 

beyond a company to 

customers, suppliers and 

collaborators.

Social network sites 

(SNS)

A site that facilitates 

peer‑to‑peer 

communication within 

a group or between 

individuals through 

providing facilities to 

develop   user‑  generated 

content (UGC) and to 

exchange messages 

and comments between 

different users.

Activity 1.3

Understanding different types of online presence

Purpose

To help you assess how different types of online presence are used for marketing.

Activity

Review the popularity of the different site types in your country or globally. The recom‑

mended information sources are:

● 

Similar Web (www.similarweb.com) or Compete (www.compete.com) site compari‑

son services.

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