A01 chaf6542 06 se fm indd

  Electronic 

commerce 

(e‑commerce) 

  All  electronically  mediated 

information exchanges 

between an organisation 

and its external 

stakeholders.   

  Activity  1.2 

The most popular apps today 

 This can be completed individually or as a group activity comparing popular apps for 

different mobile handsets. Review the most popular apps today, using either the app 

store for your mobile phone or a compilation from an information provider such as 

Flurry, comScore (comScore, 2010) or Nielsen (Nielsen, 2010). 

  Questions 

   1 

  Identify the most popular categories of apps from the top 10 or 20 most popular 

apps, including browser apps such as Google’s Chrome or Apple’s Safari.  

  2 

  Discuss the opportunities for companies to promote their brands or services using 

apps in comparison with mobile sites delivered through web browsers.    

Trends update

E‑commerce growth rates

There is an annual growth rate of around  10–  20% in e‑commerce sales in most coun‑

tries:   http://bit.ly/smartetailstats. 

  What is the difference between digital business and e‑commerce? 

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Part 1  Introduction

When evaluating the strategic impact of e-commerce on an organisation, it is useful 

to identify opportunities for  buy-  side and  sell-  side e-commerce transactions as shown in 

Figure 1.4, since systems with different functionalities will need to be created in an organisa-

tion to accommodate transactions with buyers and with suppliers.