A01 chaf6542 06 se fm indd


digital signatures 590, 654



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[Chaffey, Dave] Digital business and E-commerce 2nd book

654

digital signatures 590, 654

digital systems, analysis for 521–2

digital technology projects 521–2

Digitas 134

digital business (continued)

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671

Index

Direct Line insurance 201–2

Disability and Discrimination Act (UK 

1995) 151

disability and discrimination laws 130

disaster recovery 577

discontinuous change 478, 654

discontinuous process change 479–81

disintermediation 53–5, 363, 654

Disraeli, B. 469

disruptive digital technologies 4, 29, 

654

distance-selling law 152–3

diversification in digital business

market and product development 

strategies in 223

of platforms 220

Dodds, S. 425

Doherty, N. 30, 185

domain name 150–1, 654

domain name registration 92, 150, 654

domain name selection 90–1

dot-coms 66, 654

failure of 70–3

downstream supply chain 253, 258, 655

in digital business 281

Dulux (case study) 546–7

Dunelm Mill (interview) 326–8

Durex 159

dynamic digital business application 

598, 655

dynamic pricing 374, 655

Dyson, E. 116, 164

E2open (case study) 276

early adopter 166, 655

early (first) mover 227, 655

earned media 19

easy-jet (case study) 347–9

Eaton, C. 534

eBay (case study) 34–7

e-business

competitor analysis for 341–3

demand analysis for 338

environment for 45

E-business applications infrastructure 

93

EC Information Society Initiative 163



e-channel service contribution 211

e-channel strategies 186–8

e-commerce

attrition rate 626

best organisation structure for 495

business environment for 45

business models for 58–66

online intermediary revenue 

models 62–6

online publisher models 62–6

revenue models 62, 64–5

defined 13–14

and digital business, differences 

13–28


audience reach, options for 19–24

transaction models 24–8

legislation 150–4

advertising 154

authenticating contracts 153

electronic contracts 152–3

email risks 153

intellectual property protection 

153

marketing 150–2



payments 153

marketplace analysis for 42–52

online process 47–52

overview 43–6

strategic agility 46–7

privacy and trust in 137–50

anti-spam legislation 145

ethical standards 137

legislation 139

personal data 139–45

regulations on 145

worldwide regulations on  

145–50

psychographic segmentation of users 



134–5

sell-side 14

types 17–19

servers, selecting 607–8

service adoption, factors 131–7

cost of access 131

ease of use 132

e-business services, demand for 

136–7

enablers and barriers to 131, 138



fear of unknown 132

online channel influence 133

online services. motivation for 

133–6


purchased online 136

security 132

users’ access requirements 132–3

value proposition 132

structure and responsibilities of team 

491


tangible and intangible benefits 31

Ecomum (case study) 71–2

E-consultancy 165

on analysis and design 540–1, 544

on change management 473–5, 

483–4, 490, 492, 496–7

on digital business strategy 191–2, 

195, 210, 218, 230–2

on digital marketing 324, 350, 370

Edgar, M. 445–6

e-economy 158

framework for 158

e-environment 128–30

economic and competitive factors 

158–62

B2B trading 161–2



globalisation 160–1

E-government 164–5

factors in 128

internet usage issues 154–5

political factors 162–4

internet governance 164

social and legal factors 131–54

B2B profiles 137

definition business adoption 137

e-commerce legislation 150–4

e-commerce service adoption 

131–7


e-business services, demand for 

136–7


online channel influence 133

online services. motivation for 

133–6

purchased online 136



users’ access requirements 

132–3


privacy and trust in e-commerce 

137–50


anti-spam legislation 145

ethical standards 137

legislation 139

personal data 139–45

regulations on 145

worldwide regulations on 

145–50

taxation 155–7



freedom-restrictive legislation 157

jurisdiction 156–7

technology innovation and 

assessment 166–70

emerging technology 168–70

effectiveness 209, 622, 655

efficiency 209, 622, 655

efficiency drivers of digital adoption 30

efficient consumer response (ECR) 253, 

254, 305, 655

effort duration analysis 526–8

E-government 28, 164–5

Eisenberg, B. 556

electronic commerce (e-commerce) 

13, 655

electronic communications

impact on traditional businesses 6–13

inbound marketing 6–7

mobile commerce 7–13

social media marketing 7

monitoring of 157

electronic communications, monitoring 

579–82

electronic customer relationship 



management (e-CRM) 393, 

655

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672


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