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Virtual private network (VPN) 

A secure, encrypted 

(tunnelled) connection between two points using the 

Internet, typically created by ISPs for organisations 

wanting to conduct secure Internet trading.

Virtual world 

An electronic environment which 

simulates interactions between online characters known 

as avatars. Also known as Massively Multiplayer Online 

Roleplaying Games (MMORPG).

Virtualisation (company) 

The process of a company 

developing more of the characteristics of the virtual 

organisation.

Virtualisation (technology) 

The indirect provision of 

technology services through another resource (abstraction). 

Essentially one computer is using its processing and 

storage capacity to do the work of another.

Vision or mission statement 

A concise summary 

defining the scope and broad aims of an organisation’s 

digital channel in the future, explaining how they will 

contribute to the organisation and support customers  

and interactions with partners.