A01 chaf6542 06 se fm indd



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[Chaffey, Dave] Digital business and E-commerce 2nd book

Social   sign-  in 

Users or members of sites can  sign-  in  

with their social network accounts such as Google+, 

Facebook or LinkedIn through use of APIs exchanging 

data between different web services.

Soft launch 

A preliminary site launch with limited 

promotion to provide initial feedback and testing of an   

e-  commerce  site.



Soft   lock-  in 

Customers or suppliers continue to use 

online services because of the switching costs.

Software (intelligent) agents 

Software programs that 

assist humans by automatically gathering information 

from the Internet or exchanging data with other agents 

based on parameters supplied by the user.

Spam 

Unsolicited email (usually bulk mailed and 

untargeted).

Stage models 

Used to review how advanced a 

company is in its use of information and communications 

technology (ICT) to support different processes.




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