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 Consumer-  to-  business  (C2B) 

Customer is proactive 

in making an offer to a business, e.g. the price they are 

prepared to pay for an airline ticket.

 Consumer-  to-  consumer  (C2C) 

Interactions between 

customers on a website, e.g. posting and reading of topics 

on an electronic bulletin board.

Content 

Content is the design, text and graphical 

information which forms a web page. Good content is  

the key to attracting customers to a website and retaining 

their interest or achieving repeat visits.

Content management system (CMS) 

A software 

tool for creating, editing and updating documents 

accessed by intranet, extranet or Internet.

Content marketing 

The management of text, rich 

media, audio and video content aimed at engaging 

customers and prospects to meet business goals published 

through print and digital media including web and mobile 

platforms which is repurposed and syndicated to different 

forms of web presence such as publisher sites, blogs, social 

media and comparison sites.