A01 chaf6542 06 se fm indd

 Self‑  assessment  questions

1 

Summarise how the activities involved with implementation and maintenance relate 

to analysis and design activities in previous chapters.

2 

What are the risks of launching a new e-commerce site if implementation is not 

conducted effectively?

3 

Distinguish between static and dynamic content and methods of achieving them.

4 

What are the objectives of testing? How do these relate to an e-commerce site?

5 

Summarise the advantages and disadvantages of the different changeover 

methods.

6 

What are the issues for managers of content management?

7 

What are the main elements of an e-commerce site measurement plan?

8 

What are the elements of a budget for an e-commerce site enhancement?

Essay and discussion questions

1 

Write a report to a manager recommending particular techniques that should or 

should not be implemented on an e-commerce site. Examples may include frames, 

Flash or Shockwave  plug-  ins, JavaScript, Java and active server pages.

2 

Develop a plan for measuring the marketing effectiveness of an e-commerce site.

3 

Discuss the balance of using a website and traditional methods for marketing 

research.

4 

Choose an example of a simple brochureware website. Develop an implementa-

tion plan for this site, recommending development techniques that will be used to 

enhance the site.

M12_CHAF6542_06_SE_C12.indd   647

7/22/14   1:41 AM

---

648