log‑ fi le analyser
. Examples of transactions within a log file are:
www.davechaffey.com – [05/Oct/2012:00:00:49 -000] “GET/index.html HTTP/1.0”
200 33362
www.davechaffey.com – [05/Oct/2012:00:00:49 -000] “GET/logo.gif HTTP/1.0”
200 54342
Despite their wide use in the media, hits are not a useful measure of website effectiveness
since if a page consists of 10 graphics, plus text, this is recorded as 11 hits.
Page impressions
or page views and
unique visitors
are better measures of site activity.
An example of visitor volume to a website using different measures based on real, represent-
ative data for one month is presented in Figure 12.12 . You can see how hits are much higher
than page views and unique visitors and are quite misleading in terms of the ‘opportunities to
Do'stlaringiz bilan baham: |