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Content strategist responsibilities

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Drive the development and organisation of content that is useful, compelling and 

meaningful – directly on Logitech.com and indirectly through distributed content.

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Create user flows, information hierarchies, wireframes and content strat-

egy for Logitech.com in support of campaigns, product launches and ongoing 

improvement.

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Determine content requirements for Logitech.com, inventory existing content, 

identify gaps, evaluate possible sources for additional material, and manage the 

process of getting that content into production.

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Creatively look for opportunities to improve content, consumer experience and 

SEO performance.

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Manage the Logitech.com editorial calendar to proactively keep content useful and 

up to date.

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Use analytics, consumer and usability testing and business requirements to help 

improve the experience and the content of Logitech.com in the long and short term.

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Work with the web, writing, PR and marcomm teams to determine the most effec-

tive ways to support campaigns and product launches on the web.

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Lead projects that make our web and component communication more intuitive 

and useful to consumers and internal partners.

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Work with brand architecture and terminology to guide the effective organisation of 

products and activities on Logitech.com.

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Drive the architecture of and improvements to the internal product content man-

agement system (worldwide product database) to fit the needs of the organisation.

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Occasionally write or edit content – particularly metadata, titles, alt text and edit 

general content to optimise for natural search.