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[Chaffey, Dave] Digital business and E-commerce 2nd book

Web application 

frameworks

A standard programming 

framework based on 

reusable library functions 

for creating dynamic 

websites through a 

programming language.

Box 12.2


Key search engine optimisation (SEO) requirements

This compilation of the main factors that affect the position of a site within the search 

engines is taken from SEOMoz (www.seomoz.org), a resource created for webmasters 

and online marketers to help them achieve better rankings in the search engines.

This compilation shows an assessment of the most important ranking success fac-

tors by 30 experts in SEO where they rate each factor out of 5 and then the average 

is presented. Terms such as and meta description are described in more detail  </p> <p>in Chapter 9.</p> <br /> <br /><b>1 </b> <p>Key on-page optimisation factors:</p> <p>These are attributes of the page which are defined through HTML tags with the  </p> <p>exception of keyword frequency and density (the number of times a word is </p> <p>repeated on the page in relation to its length) and document name. </p> <p>●  <br /> <br /><title> tag = 4.9 ÷ 5</p> <p>●  <p>Keyword frequency and density = 3.7/5</p> <br /> <br />●  </p> <p>Keyword in headings =


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