A01 chaf6542 06 se fm indd

Sell-side

e-commerce

Internet and

extranet

Buy-side

e-commerce

How new is the digital business 

concept?

‘Digital business is just a new label –  

there is no distinction between the 

role of digital business and traditional 

information systems management.’

Debate 1.1

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Chapter 1 Introduction to digital business and e‑commerce

In Figure 1.4 the key digital business processes are the organisational processes or units in 

the centre of the figure. They include research and development, marketing, manufacturing, 

and inbound and outbound logistics. The  buy-  side e-commerce transactions with suppliers 

and the  sell-  side e-commerce transactions with customers can also be considered to be key 

digital business processes.