A01 chaf6542 06 se fm indd



Download 29,46 Mb.
Pdf ko'rish
bet425/1447
Sana15.08.2021
Hajmi29,46 Mb.
#148217
1   ...   421   422   423   424   425   426   427   428   ...   1447
Bog'liq
[Chaffey, Dave] Digital business and E-commerce 2nd book

1

Strategic analysis

External


environment

Internal


resources

Digital business specific techniques

• Stage models of digital business development

• Assessing sell-side, buy-side and value-network opportunities and threats

• Social


• Legal and ethical

• Economic

• Political

• Technological



Techniques (Ch 4)

• Resource analysis

• Portfolio analysis

• SWOT analysis

• Demand analysis

• Competitor analysis



Techniques (Chs 5, 8)

● 

The wider environment ( macro-  environment) in which a company operates (this includes 



the social, legal, economic and political factors reviewed in Chapter 4).

These are summarised in Figure 5.6. For the effective, responsive digital business, as explained 

earlier, it is essential that situation analysis or environmental scanning be a continuous pro-

cess with clearly identified responsibilities for performing the scanning and acting on the 

knowledge acquired.


Download 29,46 Mb.

Do'stlaringiz bilan baham:
1   ...   421   422   423   424   425   426   427   428   ...   1447




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish