A01 chaf6542 06 se fm indd



Download 29,46 Mb.
Pdf ko'rish
bet414/1447
Sana15.08.2021
Hajmi29,46 Mb.
#148217
1   ...   410   411   412   413   414   415   416   417   ...   1447
Bog'liq
[Chaffey, Dave] Digital business and E-commerce 2nd book

Digital channel 

strategies

Define how a 

company should set 

specific objectives 

and develop specific 

differential strategies for 

communicating with its 

customers and partners 

through electronic media.

Figure 5.2

Relationship between digital business strategy and other strategies

SCM


strategy

Chapters


6 and 7

Buy-side


e-commerce

SCM = supply chain management

CRM = customer relationship management

Marketing / CRM

strategy

Chapters


8 and 9

Sell-side

e-commerce

Constraints and

opportunities

Objectives

Information systems

strategy


All chapters

Digital business

strategy

Chapter 5

Corporate

strategy


M05_CHAF6542_06_SE_C05.indd   186

7/23/14   11:16 AM




187

Chapter 5  Digital business strategy

So at any one time, there will be a lot of potential initiatives which it will be not be finan-

cially or operationally practical to implement at the same time. So roadmaps need to be pro-

duced and decisions taken over priorities as described at the end of this chapter.

Digital channel strategies also need to define how electronic channels are used in conjunc-

tion with other channels as part of a 




Download 29,46 Mb.

Do'stlaringiz bilan baham:
1   ...   410   411   412   413   414   415   416   417   ...   1447




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish